In my previous post, we discussed the future of digital content distribution. We covered the ways sellers and buyers may be able to find each other in a vast ocean of digital content, which expands more and more each year. This explosive growth of digital content and content creators has to lead to both new opportunities and new questions. We certainly can sell products in millions, but do we know how to handle billions?
It’s clear that we consciously or unconsciously buy because of word of mouth recommendations from friends and coworkers, instead of technological or marketing efforts. But what I find even worse is that there’s a great number of content creators and content we’ve never heard of. You won’t find them on the first page of search engines, local search, or major shopping sites.