How will buyer-seller relationships unfold in the future? New distribution channels are needed in today’s world, where creating and publishing content is an option for everyone, but selling products remains a challenge. As more up-and-coming content creators appear, the problem becomes more serious.
Simply put, if I like Dave Brubeck, I’ll exclusively search for his music. However, if you are not Brubeck or Rihanna, you’ll struggle to be noticed because nobody’s heard of you, no matter how brilliant you music may be. A presence on Amazon or iTunes isn’t always enough if your buyer doesn’t know you exist.
You can certainly publish content on your blog, but who’s going to buy your book or music there? Your friends and family might, just to cheer you up. If your blog receives tens of thousands of unique visitors a day, that’s another story entirely. But in most cases, it’s just not that simple.